Five Star 2025 Personal Lines Overall Ratings

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The 2025 Personal Lines Star Ratings are based on the responses of over 300 brokers who completed the Insurance Times 2024/25 Personal Lines Survey. Brokers rated their insurer partners out of 5 stars based on the service they had received over the last 12 months of business.

To access the Insurance Times Five Star Rating Report: Commercial and Personal Lines 2024/25 Executive Summary, you will need to register and answer a few details.

For insurers seeking advanced in-depth analysis, broker segmentation analysis and feedback, which can be used to improve business, the 2025 Personal Lines Data Insight Book can be purchased. To discuss the contents of the 2025 Commercial or Personal Lines Data Book or to get a view of last year's content page, please contact Aisha Roberts or Chris Pottinger:

The personal lines survey was open to UK brokers throughout October to December 2024. Brokers across the UK were asked to identify and rate insurers with which they have regularly placed business during the past 12 months. Brokers were also asked to answer a range of questions on service, claims, underwriting, relationship management, quality of cover, products and much more.

Insurer - Personal Lines 2025 Star Rating 2025 Overall Score
Covéa Insurance Five stars 4.29
Aviva Five stars 4.05
Ageas Four stars 4.00
LV= Four stars 3.78
AXA Three stars 3.70
Sabre Insurance Three stars 3.42

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