| Insurer - Personal Lines | 2025 Star Rating | 2025 Overall Score |
|---|---|---|
| Covéa Insurance | ![]() |
4.29 |
| Aviva | ![]() |
4.05 |
| Ageas | ![]() |
4.00 |
| LV= | ![]() |
3.78 |
| AXA | ![]() |
3.70 |
| Sabre Insurance | ![]() |
3.42 |
The 2025 Personal Lines Star Ratings are based on the responses of over 300 brokers who completed the Insurance Times 2024/25 Personal Lines Survey. Brokers rated their insurer partners out of 5 stars based on the service they had received over the last 12 months of business.
To access the Insurance Times Five Star Rating Report: Commercial and Personal Lines 2024/25 Executive Summary, you will need to register and answer a few details.
For insurers seeking advanced in-depth analysis, broker segmentation analysis and feedback, which can be used to improve business, the 2025 Personal Lines Data Insight Book can be purchased. To discuss the contents of the 2025 Commercial or Personal Lines Data Book or to get a view of last year's content page, please contact Aisha Roberts:
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Head of Commercial
+44 (0)20 7618 3408
The personal lines survey was open to UK brokers throughout October to December 2024. Brokers across the UK were asked to identify and rate insurers with which they have regularly placed business during the past 12 months. Brokers were also asked to answer a range of questions on service, claims, underwriting, relationship management, quality of cover, products and much more.
‘These initiatives span several markets and, in some cases, have existed for several decades – the noticeable absence is travel,’ says actuary
Clegg Gifford chief executive Toby Clegg questions whether a future advantage in underwriting may lie in more accurately pricing the risks originating from moral hazard and insured behaviour
‘People living with a rare disease may need to travel considerable distances to access specialist clinical trials,’ says underwriter
‘If you hit someone on a scooter, you’re immediately going to be terrified – and when people are terrified, it’s much easier get them at the scene, in shock, to admit liability,’ says partner