Specialist motor insurer launches ‘ultra HNW’ product

Specialist motor insurer ERS has launched Private Client Ultimate, a new personal lines motor proposition aimed at high net worth (HNW) individuals with complex risk profiles.

The product – described by ERS as an “ultra HNW” offering – will serve clients with single vehicles valued at over £350,000 or vehicle collections worth over £500,000.

The propositions builds on the firm’s existing Private Client Prestige offering, which primarily offers protection for supercars valued at over £75,000.

ERS said the product offered “all encompassing” cover, including “agreed value, any driver cover, comprehensive driving other cars across the UK and EU, private client breakdown cover, market leading hire car value – with a unique excess reduction approach – and personal belongings cover”.

It also specified that, as with its Private Client Prestige product, all claims would be handled by a dedicated in-house claims team.

Broker confidence

Martin Hall, managing director at ERS, said: “We have built our private client motor proposition over the last six years and become well established and recognised as a leading HNW insurer.

“The new product benefits from our specialist motor underwriting and claims expertise and our commitment to delivering flexible, high quality solutions to the UK broker market.

He continued: “Private Client Ultimate gives brokers more confidence to win complex risks, it provides choice and enables them to grow their books and serve their most valued clients better.

“Our original Prestige product remains a strong, tailorable proposition, while Private Client Ultimate provides an enhanced, all-encompassing solution for those clients who expect more.

“Together, Private Client Prestige and Ultimate are designed to help brokers place more business, support more private clients and continue growing with confidence.”