Acrisure UK launches HNW proposition

Acrisure UK has launched a new insurance product aimed at providing cover for high net worth individuals with “complex personal insurance needs”.

The product – known as Acrisure Private Office – will combine property, collections, travel, cyber, health and personal liability protection and offers what Acrisure described as the “personal service of a boutique adviser backed by the resources of a global business”.

The firm added that the proposition was developed following its observation of growing fragmentation and reactivity in the personal insurance market, as “wealth, lifestyles and risks become more interconnected”.

The launch follows the firm’s acquisition of independent broker Smith Greenfield earlier this year, a specialist in private client cover. Founder of Smith Greenfield, Steve Smith, will lead the new venture.

Growing complexity

Smith said: “Private client insurance is becoming more complex, with clients often managing multiple assets, changing family circumstances, international considerations and emerging risks such as cyber exposure.

“This is rarely about a single policy or asset. It is about understanding the wider risk profile around the client and their family and making sure the advice reflects that full picture.”

He continued: “We are seeing more conversations around intergenerational planning, particularly where families want to make sure the next generation understands the protections available and the importance of having suitable cover in place.

“Acrisure Private Office has been created to support these conversations and provide a coordinated and considered approach to managing risk.”