VIRTUAL insurance infomediary SoreEyes is pledging to donate to charity half of the fee it receives for offering quotations from insurance companies.
The charity donation is thought to be the first of its kind by an internet insurance provider.
SoreEyes' managing director Colin Edgar has promised to give up to 50% of the so-called "click-through" fee paid by insurers each time they receive a quotation request from SoreEyes' customers.
The company said its website has free direct links with every UK insurer which has an internet presence, covering motor, household and travel insurance. The click-through fee offered by insurers can vary widely but is believed to be up to 50p per requested quotation.
The charitable donation collected by SoreEyes will be given to Sightsavers International which treats patients with eyesight disorders in the third world.
Edgar said: "At no cost to themselves, visitors to the SoreEyes' website will be able to help generate badly needed funds for Sightsavers projects, just £15 can restore someone's sight."
Requests for on-line quotations are currently running at 2,000 per month, said a SoreEyes spokesman. This means SoreEyes' charitable donations could top £500 per month.