Folgate Insurance is embarking on a major expansion drive in household insurance after enhancing its 'Seasons' products.

The improvements have paid dividends as sales of 'Seasons', a sum insured based contract, are up 40% on the same period for 1999. Much of the success is attributed to the new rating structure featuring reductions in the rating of the majority of UK postcode sectors.

Personal lines underwriting manager Stephen Ormrod said the investment in state of the art lifestyle, demographic and underwriting datasets has enable the Poole-based broker only general insurer to specialise in an 'over 40's' target market.

Buildings Section:

  • Maximum sum insured increased to £500,000 from £350,000.
  • No subsidence excess for all properties built after 1990.
  • Up to 17.5% discount for higher sums insured.
  • Owners liability increased to £2m.

    Contents Section:

  • Maximum sum insured increased to £75,000.
  • Up to 12.5% discount for higher sums insured.
  • Up to £5,000 cover for business equipment at home (new benefit).
  • Up to £400 free freezer cover
  • Up to £250 free money cover (new benefit)
  • Up to £1000 free credit card cover

    Personal Possessions (optional extension under contents section)

  • Increase in unspecified items sum insured to £5,000 (from £4,000)
  • Increase in unspecified items single article limit to £1,500 (from £500).

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