Holman Marketing Limited (HML) is set to enter the premium finance market, with the launch of a new facility for brokers.

HML, which is part of the Cox Group, has revamped the premium finance product BFS which is sold by its sister-company Boncaster.

To promote the new package, HML's area managers will identify and approach a select group of brokers.

Marketing director Chas Reilly said: "We are not mass-marketing. We want the service to grow but want to make sure its maintained."

Its facility created by Boncaster seven years ago was sold to Boncaster's own clients and then made available to its retail broker base. The new launch will market the product to select members of HML's broker base.