The Foreign Office has launched a major drive to boost travel insurance sales on the back on fresh statistics, which reveal British holidaymakers made eight million uncovered trips abroad in 1999 and 2000.
The Know Before You Go campaign is urging companies to become official partners by signing up to its charter, which is endorsed by the Foreign Secretary, Jack Straw.
The research reveals that:
“I don't want to have to think about potential problems”
Current partners in the campaign are the Association of British Travel Agents, the Airport Operators Association, Advantage Travel Centres (also known as NAITA), the British Bankers' Association, the Civil Aviation Authority (CAA), the Federation of Tour Operators and Worldchoice.