Swedish furniture retailer to roll out trial sales of policies ‘within the next couple of weeks’ say reports
Swedish furniture retailer IKEA is planning to start selling home insurance, the Wall Street Journal reports.
Citing a person familiar with the plans, the paper said that the company is planning to start trial sales of policies in selected stores in the next couple of weeks.
IKEA started selling child and pregnancy insurance under the Omifall brand on 1 October in a few Swedish stores, the paper said, and will start offering home insurance “within weeks”.
The company plans to target the 2.5 members of its loyalty club in Sweden.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
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