Capital FM ads aimed at young drivers
Telematics provider Ingenie has launched its first radio advertising campaign.
The advert is voiced by Tyger Drew-Honey, an Ingenie ambassador and actor on the sitcom Outnumbered.
It has the tag line “drive well, pay less, with Ingenie” and boasts that 70% of customers aged 17–25 get a discount for good driving.
The advert will run initially on Capital FM North East and East Midlands.
Ingenie plans to launch a telematics product for drivers over 25 after Quindell increased its stake from 19% to 43%.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.





































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