Capital FM ads aimed at young drivers

Telematics provider Ingenie has launched its first radio advertising campaign.

The advert is voiced by Tyger Drew-Honey, an Ingenie ambassador and actor on the sitcom Outnumbered.

It has the tag line “drive well, pay less, with Ingenie” and boasts that 70% of customers aged 17–25 get a discount for good driving.

The advert will run initially on Capital FM North East and East Midlands.

Ingenie plans to launch a telematics product for drivers over 25 after Quindell increased its stake from 19% to 43%.