Insurance Times speaks to startup insurtech Arma Karma on the importance of insurance not being viewed as a ‘grudge purchase’ by 18 to 35-year-olds
The UK insurance industry must educate young adults aged between 18 to 35 to eliminate the “bad name” it has with this demographic and abolish the stigma of “nonsense” that this age group cannot obtain suitable cover because it poses a heightened risk for insurers, according to Ben Smyth, chief executive of MGA Arma Karma.
This article is usually available exclusively to subscribers.
For a limited period, you can enjoy all the benefits of an online subscription free for 14 days. Sign up now to read this article in full and to enjoy unlimited access to premium online content, a digital edition of the latest issue, plus an online archive of back issues.
Also, as a registered user, you will be able to -