Insurance Times is the leading insurance industry publication, according to independent research from the British Insurance Brokers' Association (Biba).
The data, compiled by premier research company Business and Market Research, showed Insurance Times as the most useful and most popular read.
Out of 574 commercial lines brokers who responded, 44% said Insurance Times was the most useful read. Insurance Age scored 19%, with Post Magazine trailing on 11%.
Insurance Times also led the field in responses from personal lines brokers.
For the first time, Insurance Times became the most regularly read publication, with 72% of commercial lines brokers and 48% of personal lines brokers regularly reading the title.
Insurance Age was the next most widely read, with 61% of commercial lines brokers and 39% of personal lines brokers regularly reading the title. Post Magazine was regularly read by 9% of personal lines brokers and 26% of
commercial lines brokers in the survey.
Managing director Jonathan Shephard said: “All of us here are delighted that independent research shows conclusively that Insurance Times is the best read and most useful title in its sector.
“Gaining this accolade is a tribute to the skill and commitment of the
winning team at Insurance Times.”
