New product aimed at helping landlords affected by the credit crunch.

Online SME comparative quote facility iprism has launched a new product for brokers aimed at small to medium-sized landlords.

The product will allow brokers to quote across a range of standard and non-standard risks.

Gary Burke, CEO of iprism said: “The launch is timely as we have increasingly received feedback from our broker base that the impact of the credit crunch is hitting the small landlord very hard.

"The issue of affordability of insurance for these customers is critical and we believe a product with competitive quoting capability will be a significant benefit for this hard-hit community.

“By taking advantage of iprism’s electronic trading platform, brokers are able to distribute the product cost effectively to customers thereby protecting themselves from the competitive threat of direct writers on this small ticket business.

"There is a clear acceptance that cost savings and slick processes are the key to brokers’ survival and products such as iprism’s are a vital element in the equation.”