Legal & General’s general insurance business has appointed Mark Holweger as its new broker & intermediary director.

Holweger co-founded online broker Coverwise and has previously held senior sales roles at Aviva, Axa and RSA.

Currently, around 80% of Legal & General’s general insurance new business is placed through broker and intermediary partners.

Holweger will head a 33-strong regional sales and marketing team.

Duncan Finch, managing director for Legal & General’s general insurance business said: “Mark’s strong business expertise and exceptional understanding of what is an extremely important business distribution channel for us will be a huge benefit.

"Working together closely with our business partners will ensure we continue to offer a business proposition that supports them and provides the opportunity for continuing long term profitability for all."