Allianz Retail general manager Jon Dye has continued his shake-up of the business, cutting another 90 jobs.

The job losses follow a September restructure of the retail division that could lead to up to 170 redundancies by June next year. The new cuts are the result of a plan to refocus the company’s direct insurance operation.

The insurer said it was shifting its focus from outbound telephone sales to online new business. The 90 jobs under threat are in call centres, human resources, marketing and other support roles at Allianz Retail’s Bristol office.

The company said about 50 would be redundancies, while the termination of fixed-term contracts would account for the other 40.

Dye said the ability to offer direct home and motor insurance had a central role to play in achieving a target of £1bn premium by 2013.

He added that Allianz’s broker activities would not be affected by the changes and Cornhill Direct policyholders would continue to be served by the Bristol call centre.

The plans were subject to consultation and the company would try to find alternative jobs for affected staff, he said.

Dye was appointed in November 2007 as part of a restructuring in which Allianz Retail’s personal and speciality schemes lines were merged.