MORE TH>N, the direct insurance arm of Royal & SunAlliance (R&SA), announced that it expects to see growth in customer sales throughout 2002 after signing a deal with Vectus, the customer interaction software from London Bridge Group.
R&SA expects Vectus to give it a picture of what is happening across all of customer policies, focusing on both customer service and product cross-sales. The technology will deliver customer contact histories to over 1,500 workstations across seven locations in the UK.
Iain Robson, strategy and planning director at MORE TH>N said: "We recognise that our staff and customers are the key assets for MORE TH>N.
"This customer solution gives us a single view of our relationships with our customers, including details such as policies held, quotes provided and claims information, empowering our workforce and improving customer relationships.
"The system also links to our marketing database to provide a deeper understanding of people's circumstances and provides sales prompts to our service centre staff so encouraging cross sales."
