Insurer blamed technical error for blunder

Aviva has apologised after wrongly sending out customer emails all addressed to ‘Michael’. 

“We sent out some emails last week to existing customers, which, as a result of a temporary technical error in our mailing template, mistakenly referred to customers as ‘Michael’.

The insurer said that no personal customer data was compromised in the error.

”We’ve apologised to these customers and reassured them that the only error in the email was the use of the incorrect name as a greeting. There was no issue with personal data; the remainder of the email and its content was correct.”

Aviva is no stranger to email gaffs. Back in 2012 the company was forced to apologise to staff after an administration error meant more than 1,300 workers received an email telling them to clear their desks.

The email was meant for just one employee but sent to over 1,300 Aviva Investors staff by accident.