Aviva invests $10m in Female Innovators Lab Fund

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Aviva plays a key role in supporting female leadership with the insurer’s chief executive Amanda Blanc a strong advocate

Insurer Aviva has today (27 September 2022) announced an investment of $10m (£8.6m) into the Anthemis Female Innovators Lab Fund.

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This fund was founded in September 2019 and backs female entrepreneurs in the fintech industry across the UK, Europe, Canada and the US.

The insurer’s investment will specifically support UK based fintech firms that are founded by women.

Ben Luckett, chief innovation officer at Aviva, said: “Female entrepeneurs currently lead just 4% of UK tech startups and this needs to change.

“Working with the fund means more than just a financial contribution – we will have opportunities to partner with, learn from and invest directly in start-ups where they may benefit Aviva and our customers.

“We are very excited to work alongside Anthemis and Barclays to help reduce gender inequality in financial services.

The Female Innovators Fund is one way we can support this untapped talent.”

Supporting women in technology

Aviva will become a strategic partner to the fund, which is the largest female focused fintech fund of its type.

The fund is also anchored and co-founded by Barclays.

Read: Aviva’s Blanc calls out industry sexism

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The fund deploys capital directly into innovative female led companies within the finance industry and provides female entrepeneurs with access to financial and intellectual resources through its network of advisors and experts.

Aviva plays a leading role supporting female leadership and gender equality within the financial services sector.

For example, Amanda Blanc, Aviva’s group chief executive, is the Treasury’s Women in Finance Charter Champion – responsible for spearheading efforts to boost gender diversity across UK Financial Services.

Aviva also supports the UK Government’s Investing in Women Code, which advances female entrepreneurs in the United Kingdom by improving access to tools, resources and finance from the financial services sector.