Coversure launches faith-focused insurance brand

Coversure has launched a new faith-focused insurance brand in the Midlands.

The operation, which marks Coversure’s first new office of the financial year, has been launched by Coversure Leamington Spa under a new, standalone brand called Dharam Rakshak.

The broker will focus on helping organisations, including churches, mosques, synagogues and faith-related charities, to access specialist insurance cover.

Jordan Maskell, franchisee director at Coversure, said: “This is exactly the type of growth we want to encourage across the network. Seeing an established member identify an opportunity, build a specialist proposition and launch a new brand is hugely rewarding.

“As a network we support brokers who want to grow through specialisation, and we encourage our members to develop clearly defined propositions that reflect local expertise and niche knowledge, while benefiting from Coversure.”

New office leaders 

The new faith and charities focused brand is headed up by Amrit Kalyan and Jason Turrell, who founded the existing Leamington Spa operation back in 2016.

The pair will also continue to run the original, more general commercial insurance-focused Coversure-branded business in parallel to Dharam Rakshak.

“We’re excited to see what Kalyan and Turrell build with this new office,” Maskell said.

Kalyan added: “Launching a new brand is an exciting step for us.

”The support we’ve received, from shaping the proposition to setting up the operational side, has made the process smooth and gave us the confidence to move forward.”