‘Joining Biba as an associate member underscores our commitment to the UK insurance broker community,’ says head

Earnix has announced its membership with Biba as an associate member.

The insurtech has made the move as it looks to support UK brokers with technology that enhances pricing accuracy and operational efficiency.

Adrian Coupland, head of insurance at Earnix, said: “Joining Biba as an associate member underscores our commitment to the UK insurance broker community at a time when artificial intelligence (AI)-driven innovation is becoming essential for success.

“We are focused on providing cutting-edge, AI-powered solutions that enable brokers to optimise pricing strategies, improve customer retention and navigate regulatory challenges with confidence.”

Innovation demand

Earnix also aims to contribute to industry-wide discussions on advanced technology propositions and AI’s role in helping brokers stay competitive.

 

Coupland added: “We are seeing strong demand from regional brokers for trusted, compliant and intelligent pricing solutions that enhance accuracy and efficiency.

“Earnix looks forward to working with Biba members to support their digital transformation journey, helping them unlock the power of real-time insights and advanced analytics to continue their mission of delivering more relevant, accurate and valuable products for their customers.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.