Independent broker opens new headquarters after trebling client base

Credent Commercial Insurance has opened a new headquarters after trebling its client base.

The Wales-based broker said it had seen a rise in turnover and recruitment in recent times and, in turn, had expanded its client base in the UK.

It is now based in a new location in St Asaph, which provides the broker with a bigger space to carry out business.

“We have grown in every way – our client base and the size of the team have trebled and now we have a bigger office and more advanced technology – but we have done so organically,” managing director Niel Jones said.

“By being very client-focused and transparent in all our dealings, which this industry is not traditionally renowned for, we have retained our reputation while exploring new areas, something we plan to do more of in the years ahead.”

Tailoring propositions

Formerly Rhos Insurance, Credent became a limited company in 1994 under the ownership of Gordan and Susan Crabb.

Jones purchased the company in 2016.

“There is no one-size-fits-all solution, we tailor our services for the client, not for us, and by fostering a relationship know what makes them tick,” he said.

“The insurance sector lets itself down by concentrating on its contractual position rather than its moral position and I believe it’s our place to counter that.

“We are dealing with people and we really believe in what we do.”