Simon Hughes, senior vice president of global distribution and general management UK at Cowbell, speaks on his firm’s entry to the MGA of the Year (under 100 employees) category

1. Why did you put yourselves forward for the MGA of the Year (under 100 employees) category?

Simon Hughes (2)

Simon Hughes, senior vice president of global distribution and general management UK at Cowbell

Cowbell entered the MGA of the Year category to showcase how we’re redefining cyber insurance for SMEs through AI-driven underwriting, real-time risk insights and proactive resilience.

Our model transforms both broker efficiency and client outcomes, delivering tailored cover in minutes while helping policyholders strengthen their defences.

As a rapidly growing MGA in the UK, we’re proving that cyber insurance can be both accessible and preventative, setting a new benchmark for how MGAs empower brokers and protect businesses in an increasingly digital economy.

2. What do you think makes your entry stand out and why should you win the award?

Cowbell stands out for pioneering a truly adaptive cyber insurance model that merges assessment, underwriting and mitigation into one continuous cycle.

Our technology-driven approach enables brokers to quote and bind in under five minutes while providing policyholders with complimentary access to expert cybersecurity resources.

Backed by measurable results, including 82% premium growth, 60% underwriting automation and 436% improved risk prediction, Cowbell demonstrates innovation with proven impact.

We are not just writing policies – we are actively closing the insurability gap for UK businesses.

3. What would winning this award mean to you and your firm?

Winning MGA of the Year would recognise Cowbell’s commitment to reshaping cyber insurance and supporting the UK broker community.

It would affirm that innovation, empathy and measurable results can coexist in insurance, validating our mission to make digital risks manageable for every business.

For our growing UK team, it would celebrate an extraordinary year of progress and reinforce our promise to continue leading the next wave of cyber MGA innovation.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.