SRIL owns Miles Smith, and bought Croydon-based Square Mile Broking in October last year
Miles Smith Insurance Solutions will be rebranding as Specialist Risk Insurance Solutions following its upcoming merger on 20 July.
The specialist broker will be partnering with Croydon-based Square Mile Broking, The Underwriting Exchange Special Risks Division and David Codling and Associates.
The rebranding is intended to enhance the relationships its people have within the insurance market, including Lloyd’s of London due to the reputation it has as a Specialist Risk Group, according to a statement on the firm’s website.
By consolidating its teams, it hopes to build a stronger, united workforce which will enable the broker to share its expertise across Specialist Risk Group.
The move will allow Miles Smith Insurance Solutions to secure strategic partnerships with leading insurers and enable it to develop and provide competitive insurance products.
The statement said that Miles Smith Insurance Solutions will be “rebranding to bring together a group of expert insurance brokers who specialise in a range of key industry segments to promote our areas of expertise and share intelligent ideas as one business”.
Miles Smith insurance Solutions said that at present each company is known as a market-wide problem solver, with its teams using their knowledge to develop high quality, tailored insurance programmes for clients.
However, the specialist broker assured clients that rebrand “will have no impact” on its relationships with customers who will continue to work with the same team.