Specialist broker sets sights on commercial expansion after GWP rise

Insurance Revolution has revealed that it is looking to expand in the commercial market after increasing its gross written premium (GWP) in the last year.

The specialist broker revealed that it secured £47.1m in its 2023/24 financial year, up from £35.6m in the previous 12 months.

And following this, the firm said it was making ”significant investments” to grow its presence in the commercial sector.

This includes appointing Steve Carter as its head of commercial, while the firm will also build a specialist commercial team at its Manchester office.

“I appreciate the old school approach of building relationships with our customers,” Carter said.

“I am currently in the process of building a commercial team that shares that philosophy. I want our customers to know that when they pick up the phone, they are speaking to someone they know, trust and who understands their business.” 

Brand

To support its growth plans, the broker is also launching a new brand identity.

”Insurance Revolution’s fresh look is centred around its humanised approach to broking, in contrast to automated quote forms used by many of the large insurers,” the firm said.

”Its human-first approach is a departure from the often cold nature of the industry, aiming to reintroduce a much-needed personal touch.”