Two more brokers rebrand after being acquired by US-based firm

US-based Acrisure has announced that two more of its UK specialist brokers, FinCred and Building and Land Guarantees (BLG), have adopted the Acrisure brand and will operate under its name.

FinCred, a bespoke trade credit insurance and surety bonds provider based in Sevenoaks, Kent, joins its parent company Sutton Winson, which rebranded in May 2025.

Meanwhile, BLG, a specialist in insurance products for the construction sector based in Whetstone, Leicestershire, becomes the first Acrisure office in The Midlands.

BLG’s Paul Rose, who will hold the title of director of Acrisure UK in The Midlands following the rebrand, said: “Our values at BLG bear strong similarities to Acrisure’s, with a culture based on high levels of service recognised by our industry and client groups.

”Our growth has resulted from providing a personal, relationship-led service with nearly 20 years of experience in long-term construction projects. We will continue to adopt this bespoke approach under the Acrisure brand.”

FinCred’s Hannah Lyon-Wall, who becomes director of Acrisure UK in the south, added: “At FinCred, our focus has always been on providing clients with our trade credit expertise and specialist guidance.

”Adopting the Acrisure brand strengthens this by connecting us more closely with other specialists across the Acrisure platform, making it easier for our clients to access broader solutions while we continue to build on our core strengths.”

Rebrand plans

Acrisure’s UK broking platform consists of nine acquired businesses.

They are being rebranded as Acrisure looks to bring acquired brokers together under a single identity while retaining their sector expertise and local presence.

Mark McIlquham, UK chief executive at Acrisure, said: “Our presence in the UK is developing into a highly connected brand entity, with significant specialist knowledge led by a world-class team of experts.

”Whether it be trade credit, surety bonds or latent defects insurance, the experience of both FinCred and BLG’s teams is extensive, multifaceted and essential to Acrisure UK.”