Retail broker to rebrand after being acquired by US-based firm

Sutton Winson has become the first of Acrisure’s nine UK retail insurance brokers to rebrand.

The broker, which was acquired by US-based Acrisure in October 2022, will now be known as Acrisure UK Broking.

Southern managing director Sally Swann said her firm was “delighted to be the first” to rebrand, with others set to change their name over the course of 2025.

Swann added: “While our name has changed, it will not affect the extraordinary value and service that our clients have come to expect from us.

“It is the same team, expertise and dedication that we will be providing to our longstanding clients across all our corporate, personal, healthcare, high net worth, commercial and specialty sectors.”

UK expansion

Acrisure entered the UK market in 2022 with the acquisition of Nottinghamshire-based Russell Scanlan.

Other firms it has purchased include Global Broking Solutions, Financial and Credit Insurance Services, as well as Scottish broker WH&R McCartney.

Mark McIlquham, UK chief executive at Acrisure, said: “We acquired our first UK retail insurance broker in 2022 and ever since we have been building a community of brokers to service our incredible clients. Our UK presence has developed into a highly connected entity with a significant presence in Scotland, the north, Midlands and south.”

Jason Howard, international president at Acrisure, added: “Our strategy of creating our business through the acquisition of like-minded brokers in the UK has been very successful thanks to McIlquham’s ability to match businesses with the same entrepreneurial DNA, combined with a huge potential for growth.”