Zurich poll finds most liars don’t realise they could void their policy

One in five Brits have lied to their insurance company, according to a poll of 2,000 adults commissioned by Zurich.

Of those who admitted lying, just 19% said they knew that submitting wrong information could render their policy invalid.

That compared to 82% of the 2,000 who knew a claim could be rejected if they provided wrong information when they took out the policy.

The poll also found that 32% of people were more comfortable lying online than over the phone.

Phil Ost, Zurich UK head of personal lines direct, said: “Honesty really is the best policy when it comes to things like jobs and insurance. The consequences of being found out can be severe and maybe invalidate a policy and potentially result in claims not being paid.”

The survey found that 87% of people would not lie to other professional bodies such the police, an accountant, their council or mobile phone network to save money.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.