Premium Credit appoints sales & marketing head

Premium Credit has appointed David Pipe as head of sales and marketing.

Pipe joins from KAE Strategic Marketing, where he was vice president of financial services.

Premium Credit chief executive Andrew Doman said: “I am pleased to welcome David to the team. David’s track record of accomplishments in commercial banking, insurance, and the investment banking industries will help support our business at a time when we are looking to expand and leverage our capabilities into new markets.”

Pipe said: “I have joined Premium Credit at what is a very exciting time for the business. As head of sales and marketing, my focus will be very much on increasing the uptake of our service among clients of our existing broker partners.

“Analysis has shown clearly that there is huge opportunity to improve penetration at a time when many families and business are feeling the squeeze. I am looking forward to developing tactical sales and marketing plans to support Premium Credit’s aggressive growth strategy.”