Premium Credit appoints head of retail broker business

Premium Credit has promoted Alan Atkins as head of its retail broker business.

Previously Atkins was Premium Credit senior manager, national and key accounts.

As head of retail broker business Atkins will be responsible for developing and leading Premium Credit’s retail strategy with new and existing accounts. His main focus will be to continue working with brokers to boost sales of premium finance in the retail market.

Premium Credit chief marketing officer Simon Moran said: “Alan’s deep industry experience will support our strategic intent to increase business and will be key to reshaping and driving the business forward.”

Atkins added: “I am looking forward to continuing the business’ growth in my new role as Premium Credit expands its retail offering.”