Ultraviolet has launched two new products. First, it has joined with legal expenses provider Victory Legal Expenses to provide Safe – a policy that provides up to £250,000 of cover against trademark infringement by a third party.

Cover is available worldwide with premiums depending on turnover.

Prices start from £250 for a business with a turnover of £500,000 or £400 if the turnover is £1m. Both are inclusive of agent commission of 25% and tax.

Managing director Simon Burgess said: “Having had one of my own trademarks infringed, I am fully aware of the importance of proper and effective protection.”

Second, the specialist underwriter will now pay a lump sum of £100,000 to its annual Ultraviolet Travel policyholders if they are diagnosed with malignant skin cancer during their period of insurance.

Burgess said the payout would be made irrespective of when the melanoma was caused, but was not available to travellers with a pre-existing skin cancer condition.

He said research had shown that the incidence of fatal skin cancers was doubling every year in the UK. “Our objectives are to provide added value to our clients and to enhance awareness of the dangers of excessive sunlight, especially to children,” he said.