Aon has formed a strategic partnership with Etc – the electronic trading company – to develop and implement a full-cycle online personal lines transaction application.

The two companies are building an ecommerce platform that can easily be rebranded for use within the ventures and intranets of a range of trading partners.

A motor solution will be launched soon but the two companies are also looking to expand their product range to include household and travel in the future.

The platform has been designed to limit the number of questions the customer will need to answer.

It will also allow for comparative quotations from a number of preferred insurer partners.