Ageas-owned over-50s broker to become private company

Barry Smith, Ageas

Ageas-owned over-50s insurance broker RIAS Plc will change its name to Ageas 50 and re-register as a private company.

The company will continue to trade under the RIAS brand, however.

A Companies House filing said the company agreed to change its name and status at a general meeting on 26 November.

RIAS’s website now states that RIAS is a trading name of Ageas 50.

RIAS forms part of Ageas UK’s retail division, which also includes Kwik-Fit Financial Services and Castle Cover – also an over-50s insurance broker.

Castle Cover is now an appointed representative of Ageas 50 Limited.

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