Up to 30 staff will be affected by the sale of broker Roadsure to sister company Premium Choice.

Northampton-based Roadsure will move to Premium Choice’s Birmingham office following the sale this week, which was part of a restructure by parent company Optimas.

Roadsure director Neil Beckingham said there would be no job cuts as part of the restructure and all Roadsure’s staff would have the opportunity to relocate to Birmingham.

But he accepted not everyone would want to move.

“It is a difficult situation. It partly depends on their personal lives, among other things,” he said.

The group is now looking to expand in the specialist vehicle and non-standard personal lines market.

Beckingham said: “We have got a lot of experience in Premium Choice, and we have got a larger footprint.

“It has always been our intention to expand in the market where we live and that is done by organic growth or acquisition.”

Insurance Times revealed last week that Roadsure managing director Simon Jackson had left the company.