SmithGreenfield to wholesale insurers flagship products.
RSA has appointed HNW specialist SmithGreenfield as its preferred wholesale broker of Primechoice and Preferred Choice, the insurer’s two flagship products for the High and Mid Net Worth markets.
Through the agreement, SmithGreenfield will offer other brokers access to these products with no minimum levels of support and competitive rates of commission.
Danny Venner, broker business manager at RSA, said: “RSA is fully committed to the HNW market and this agreement with SmithGreenfield will give certain members of the broker market access to our HNW home solutions where they may not have previously been able to.
"This is a market that really is best served by experts and partnering with SmithGreenfield extends the breadth of our opportunity in the broker market where the required levels of expertise are most common. "
SmithGreenfield director, Giles Greenfield, a former underwriter for RSA Primechoice, said: “Research has indicated that, to date, only a fraction of the HNW market has been tapped into. By appointing SmithGreenfield, RSA is greatly encouraging growth in this sector.”
“This agreement allows every broker and intermediary in the UK the opportunity to offer their clients products from this well-known and market-leading insurer. Our expertise, coupled with a competitive commission rate, ensures that brokers are rewarded appropriately.”
“We have more than 25 years experience of providing insurance for this sector, and firmly believe that this new agreement will result in significant growth.”
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