Former Swinton man wants to foster ‘closer’ relationships with insurance companies

Paul Cassidy, SSP

SSP has appointed Paul Cassidy (pictured) director of its e-trading division.

Cassidy will report to chief executive Laurence Walker and will be responsible for developing the technology firm’s e-trading and distribution solutions for personal and commercial lines.

Cassidy previously worked as head of information systems for Swinton, where he was responsible for designing and implementing the broker’s systems strategy.

Personal lines challenge

Walker said: “With investment returns set to remain low, and unrivalled levels of price transparency, the personal lines market will remain intensely competitive.

“Against this backdrop, it is essential that we continue to invest in SSP Quote Hub and other platforms that will enable our customers to improve their responsiveness and reduce their costs.

“Similarly, in commercial lines, we must continue to move our capabilities forward, particularly in the low-value micro-SME segment.”

Digital revolution

Cassidy said: “This is an exciting time to be joining SSP. The industry is going through a period of transformation as digitalisation is changing consumer behaviour and forcing firms to adapt. 

“With around 40% of all intermediated business flowing through it already, SSP Quote Hub is a huge step forward for the industry. SSP is well positioned to help firms in this sector make progress through its innovation and capability.

“During my time at Swinton, SSP was one of our most important strategic partners, and by collaborating closely we achieved significant progress through the use of technology.

“I want to help develop this sort of relationship with more and more companies across the insurance landscape. The closer we can work with our customers, the more mutual benefit we will be able to create.”

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