James Leigh joins Sterling from PMI Health Group

Sterling Insurance Company has appointed James Leigh as regional development manager for the North.

Leigh will report to commercial and personal lines director David Sweeney and will be responsible for the development of broker relationships in the north of England, including Manchester and Leeds.

He has worked in the Insurance Industry for almost 20 years and joins Sterling from PMI Health Group where he was senior commercial consultant and he assisted in the development of a commercial broking facility. He has also worked for Allianz and ABC Insurance.

Sweeney said: “In a previous role James worked to establish a presence within the North West insurance market, with great success.

"He has a wealth of relevant experience which will be a real benefit in developing business opportunities and key broker relationships.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.