Insurer also launches high net worth initiative

High net worth and commercial insurer Sterling has launched a no cost, no obligation pre-cover commercial survey service to help its brokers win new business.

Sterling said the new initiative had been designed "to add significant value" to brokers’ business generation process.

For risks that fall within Sterling’s preferred risk profile, its in-house commercial surveyors will undertake a full risk management survey at no cost.

"Brokers can control the branding of the report and include it as part of a comprehensive market presentation. The broker has no obligation to place the business with Sterling. The only condition is that the presentation is offered to the insurer to allow it to quote on the risk," said Sterling.

David Sweeney, director of commercial and personal insurance at Sterling Insurance said: “In the current climate brokers have to fight harder than ever for business. While we continually strive to help by providing underwriting flexibility, quick decision making and excellent claims service, this new free commercial survey offer will definitely give our brokers a real tangible edge.”

Sterling also announced free walk-through home surveys for directors of commercial clients that it insures, for a premium in excess of £2,500.

In addition, clients who subsequently purchase an Executive Home or Executive Plus policy through the broker will receive a £100 discount from the first premium provided it is incepted within 12 months of the commercial risk.

Sweeney added: “By offering this new high net worth incentive, we are helping our brokers add value to their most important commercial clients and to cross sell.

“As a leading HNW insurer, we understand the need to provide superior service. By going one step further to demonstrate this to commercial clients we anticipate brokers will be in a position to increase the premium income value of many of their commercial clients.”