Journalism and insurance have a common bond – they both feed off the misfortunes of others. Journalists are at their best (and worst) when reporting disasters, tragedies and fatalities. There is no news like bad news. Similarly, insurers rely on the fear of this bad news to both create and then sell their policies. In this respect, insurers should thank the press for providing them with so much subliminal advertising.
So it is fitting this week that a German insurer, Arag, has introduced the first insurance policy to pay for the legal costs of divorce. The policy should have been thought of years ago. The number of marriages that end in divorce is creeping to the halfway mark. This is a piece of great pragmatic insurance.