Bum deal for Towergate boss

If you are of a sensitive disposition or have recently eaten, stop reading now.

Sure you want to go on? OK: Andy Homer, Towergate’s chief executive, bet the managing director of one of his subsidiaries that the MD wouldn’t be able to turn the business around within a year.

If the MD succeeded, Homer told the audience at the Insurance Times Forum this week, he had promised to bare his backside in the window of his local Sainsbury’s as a forfeit.

Guess what? Homer lost the bet. But we’re not telling you which branch of Sainsbury’s will be the venue for this cheeky display.