What do Jeremy Beadle, Sue Pollard and 200 trouserless insurance professionals have in common?
It's a tricky one, but they all lost their inhibitions, and some their reputations, at a raucous charity event hosted by insurance services company JMD, in aid of the charity, Children with Leukaemia.
Respectable marketers from Benfield, Aon, Hiscox, Beazley and Novae, stood united, on their chairs, trousers round their ankles, as they battled it out in a quiz to end all quizzes.
Quizmaster, Mr 'You've Been Framed' himself, orchestrated proceedings as partygoers tried to juggle their three-course meal with copious amounts of French plonk, answer sheets, and an impromptu 250-strong conga, all to the sound of In the Navy.
Camp, naked and raucous, who said insurance was dull!