Political no-mark UKIP is conducting this year's finely honed general election campaign from a humble two-bedroom flat near Bermondsey.
Not for it the conventional environs of a stuffy campaign HQ in Westminster. UKIP prefers to formulate policy while chilling out on the sofa watching Kilroy.
Awash with pithily phrased pink and yellow campaign posters advising voters to "just say no," the modest dwelling is bustling with busy little Eurosceptics as we speak.
But if our election web poll is anything to go by, it could be a bed-sit in Dagenham in 2012.