You have to hand it to the good people at DAS for their good humour in the face of our jibes that they take themselves too seriously.
It began when DAS told us they had become avid watchers of a TV show on Friday nights called The Curious Gardeners, just because its opening sequence featured a car with a DAS window sticker.
But they now seemed to have surpassed themselves in their trainspotterliness.
DAS has installed a webcam on top of its Bristol head office so that managers tired of tedious meetings can watch the traffic flow along Temple Way, as this helpful picture shows.
Curious souls can find the excitement-charged site at www.das.co.uk.