Rumours that Axa may look outside the insurance industry to replace Mark Wood offer a tantalising guessing game for industry watchers.

Presumably, Axa wants someone with high profile, entrepreneurial instincts, brand-building ability, and dynamism. Insurance Times is full of people with just those qualities, but, being modest, we can think of a candidate that eclipses us all.

It just has to be that dynamic entrepreneur Chris Evans. And if he can bring Billie Piper as well, Axa will become the teen insurer of choice.

Don't knock it.