Willis Group Holdings has announced the appointment of Nick Williams as sales and marketing director at its accident and fleet management service DRIVE.

Since its launch, the demand for its DRIVE service has grown substantially. Willis hopes the appointment will improve that that success.

Williams said: "I am joining Willis Motor Initiatives at a time when it has built a strong reputation for it's market leading accident management service DRIVE and a solid platform of customers, despite being relatively new to the market.

"The Willis Group has a vast customer base across a wide range of business sectors and I will be making sure that we will take full advantage of these relationships, as well as taking Willis Motor Initiatives to an open marketplace where it is considered to be a key player."

Williams will work alongside business development executive, Austin Baigrie and Mike Russell, Motor Services Director.

Previously Williams worked in sales with companies such as Helphire Group.

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