Is Michael Winner the most irritating man on Earth? And are the young bright things in the Direct Line advertisement the most drippy couple ever?
Well, according to a survey published last week, the UK's viewing public will always go for the remote once the Esure and Direct Line adverts appear on screen.
The report said that Michael Winner was "always irritating so why would an advert in which he is patronising be any exception".
The Direct Line ad has a "drippy boy" who uses his money saved from Direct Line "to do drippy things to prove his love for a drippy girl".
Any other adverts that get your goat? Email: news@instimes.co.uk
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
