Aon has launched a UK Loyalty Institute to improve business performance by investigating the causes of workforce commitment and customer loyalty.

The new centre will be offering a range of services to organisations, including studies on what attracts candidates to a company, factors and conditions that make employees remain and a survey on work related-benefits.

It will aim to help employers devise strategic plans to recruit, motivate, and retain the best employee talent in a highly competitive international marketplace.

The firm of brokers founded a similar institute in America in 1994 to conduct national studies of workforce loyalty.