GWP less treaty: £1bn

DAS UK Group


DAS House, Quay Side, Temple Back, Bristol BS1 6NH

t: 0117 934 2000

f: 0117 934 2109



1975: DAS (UK) was formed as a joint venture between Phoenix Assurance (now Royal & SunAlliance) and DAS Deutsche Automobile Schutz of Munich. Family legal expenses policy introduced as a stand alone policy. DAS then had 20 employees and a premium income of £50,000.

1977: Commercial Legal Protection policy introduced in response to increasing workplace legislation during the 1970s.

1978: Uninsured Loss Recovery scheme was introduced in response to brokers' need for an easier method of recovering a client's uninsured losses.

1985: Twenty-four-hour legal advice helpline launched that broke away from the reliance on solicitors in private practice and gave consumers an alternative choice in the legal marketplace.

1989: DAS Munich bought the 50% SunAlliance shareholding to obtain a 100% shareholding of DAS UK. DAS Corporate Business Department established to forge closer links with existing and potential major clients.

1990: The DAS Motor Claims Centre was opened in Bedwas, near Caerphilly, South Wales, in response to the growing success of the DAS ULR products. DAS purchased DAS House in Bristol's city centre as the company's new UK head office.

1992: DAS Services was launched to provide stand-alone advice and assistance services in response to the growing business.

1996: Motor Apres, after-the-event ULR cover, was launched. DAS opened an office in Dublin and began providing motor, household and commercial policies for the Irish market.

1997: A custom designed call centre was opened in DAS House to accommodate the growing assistance services business within the DAS portfolio. Motorists Legal Protection was acquired and renamed MLP Legal Protection. DAS Munich was acquired by ERGO and DAS UK was restructured as DAS UK Holdings. The company was awarded Investors In People accreditation, reflecting the structured training programme and Modern Apprenticeship scheme.

1998: Full ISO accreditation was awarded throughout the company. Work also began on a new building at Bedwas to accommodate expansion of the Motor Claims Centre.

1999: One millionth claim handled at the Bedwas Motor Claims Centre.

2001: 80e, the after-the-event division of DAS, opened to provide reliable after-the-event products to the troubled ATE market.

2003: DAS becomes the first insurer to achieve ISO 14001 environmental management accreditation.

2004: DAS passes the £100m GWP milestone