Claims Direct is to re-brand three of its 14 Claims Express shops in the first step towards merging the network with the personal injury claims group's direct business.

The re-branding exercise will take place this weekend and involves Claims Express outlets in Croydon, Palmers Green (north London) and King's Heath, Birmingham.

John Kearns, director of retail at Claims Express, said the move was triggered by Claims Direct's higher profile in the uninsured loss recovery market.

Claims Express also plans seven new high street shops in the north west, Essex, the midlands and London by August 31.