Adding value - the key differentiator to success in a price driven industry.

George Berrie, Director of Trading at Norwich Union explains about “adding value” as the key differentiator to brokers thriving. George elaborates that the smart brokers will see through the recession with a business plan for themselves and adopting a holistic approach to their customers’ needs.

Simon Thomas, Managing Director of Creative Risk Solutions adds that the opportunity to demonstrate real value is not solely in cheaper premiums but in understanding the clients’ risks and their business needs better in order to find the best solution.