Insurer looks to new technology in plan to boost accident and health business by a third

Allianz Cornhill is to undergo a major review of its accident and health (A&H) business in a bid to grow its account by a third.

The review will be spearheaded by new A&H manager Colin Toppin, who replaced Richard Lang in April.

Toppin told Insurance Times that the review would focus on products, distribution and pricing. He said: "Towards the end of the year we will be launching an advertising campaign and visiting brokers."

On distribution, Toppin said the insurer was considering electronic methods, as well as ways of cross-selling. He added that although the company does not currently use web-based quotation systems, it is an area that is being "looked into".

Toppin said the review would be completed in the fourth quarter of 2005.

Allianz Cornhill's A&H account is currently worth around £8m in gross written premiums.

Cross-selling scheme given green ligh
Allianz Cornhill is sending speculative quotes for accident and health (A&H) cover with its renewal quotes in a bid to increase demand for the product.

Colin Toppin, the A&H manager at the insurer, said following a pilot over the last couple of months the scheme would be rolled out.

Toppin said renewal lists were being assessed to identify clients who might have a need for A&H insurance and brokers that would be interested. Quotes will then be included when the renewals are sent out.