Aon has called on the insurance industry to be more aware of the dangers it faces following a disaster.
In a survey of 100 European companies, Aon said few insurers were found to have adequate contingency plans to maintain their reputations in the event of a 'disaster'.
The survey concluded that insurers have largely failed to develop products designed to protect businesses from loss of reputation.
Aon european development director, Patrick Thomas, said: "Senior managers don't seem to be dealing with it...that's a very big warning sign to investors."
The survey found that financial services firms, which have few physical assets, are most at risk from being 'hurt' by a loss of reputation.
Following accusations of 'mishandling' Enron's financial records, Arthur Anderson lost hundreds of clients.
